Oluwaseyi Layade Appointed as Chief Operating Officer of Leo Burnett Lagos

In a significant move within Nigeria’s advertising industry, Oluwaseyi Layade has been named the new Chief Operating Officer of Leo Burnett Lagos, a key player in West Africa’s integrated marketing communications sector and a recent grand-prix winner at the LAIF Awards.

Layade, whose career spans over 16 years, brings a wealth of experience to her new role. Her journey in the industry began at 141 Worldwide, now Nitro 121, where she played a pivotal role in shaping the success stories of numerous renowned brands in Nigeria. Her strategic insights and innovative approaches notably enhanced British American Tobacco’s Brand & Trade Marketing initiatives, establishing her as a dynamic and effective professional.

Layade’s Remarkable Career Journey

In her subsequent role at SPV Communications Ltd, Layade’s leadership skills were instrumental in driving the company forward, delivering substantial value to the MTN Brand. Her tenure at Ogilvy Nigeria as Head of Client Service saw her overseeing significant business expansion into experiential and public relations, managing major accounts like Coca-Cola, Airtel, and Friesland Campina.

Beyond her corporate roles, Oluwaseyi Layade has also been an active advocate for diversity and inclusion within the industry, serving as the Chairman of Women in Advertising. This role highlights her commitment to fostering an inclusive environment in the advertising world.

Layade’s appointment as the COO of Leo Burnett Lagos marks a new chapter in her illustrious career. It reflects her exceptional abilities in overseeing diverse business portfolios, a skill she demonstrated in her previous role as Account Management Director at Insight Publicis.

Leo Burnett Lagos, an affiliate of the global agency network Leo Burnett Worldwide, Inc., has a strong reputation for creative and effective advertising campaigns. The agency’s success at the LAIF Awards, where it secured the Grand Prix Award for its creative campaigns, is indicative of its standing in the industry.

Summing it Up

Layade’s new position as COO is expected to further strengthen Leo Burnett Lagos’s position in the market. Her expertise and leadership are anticipated to drive the agency’s commitment to innovation, client-centricity, and operational excellence, continuing its legacy as a leader in the Nigerian advertising sector.