A serial entrepreneur, she has explored business opportunities in several industries; from acting to advertising, music and fashion. Here are Genevieve Nnaji’s biggest business moves.
Africa’s beauty industry has come a long way, according to market research the industry is worth billions of dollars with South Africa alone accounting for $4.5 billion. Nigeria and Kenya rank second and third among sub-Saharan nations.
It is quite easy to offend the typical Nigerian when you refer to what they’re wearing as “local”. You’re more likely to get a negative response from a typical Nigerian when you go “Hey, you’re looking local”. This is due to the negative perception attached to locally designed wears.
Joy Adenuga is a multi-award-winning makeup artist. The Nigerian born, London-based Makeup Artist, Beauty Expert and Educator, has made a name for herself as a melanin specialist.
The beauty powerhouse has a huge and loyal fanbase and has worked on global campaigns with leading brands such as Dark and Lovely, Organic Root Stimulator, Closeup, among others. She’s hosts masterclass with brands such as Bobbi Brown, Tom Ford, Smartbox Cosmetics and others.