The Top 10 Record Label CEOs in Nigeria’s N2 Trillion Entertainment Industry

Nigeria’s music and entertainment sector has experienced meteoric growth, turning into a cultural powerhouse that exports talent worldwide. From the legendary beats of Fela Kuti, and Sunny Ade to the global anthems of Wizkid and Burna Boy, the industry has blossomed into an N2 trillion behemoth, significantly influencing the country’s GDP. 

In 2022, Spotify reported that Nigerian artists generated N11 billion ($14 million) in revenue, which soared to N25 billion in 2023—a more than 100% increase in streaming income year-over-year.

According to the National Bureau of Statistics, in 2023, motion pictures, sound recording, and music production significantly contributed to Nigeria’s GDP, accounting for 82.16% or N1.62 trillion of the N1.97 trillion generated by the arts and entertainment industry, equivalent to about $1.81 billion.

The burgeoning industry has attracted major international music companies, partnering with local labels and signing Nigerian artists, enhancing production quality but also raising costs. 

As the industry aims for a projected $15 billion valuation by 2025, the influence of record label CEOs in fostering talent and driving innovation is more pivotal than ever. Here, we spotlight the top ten record-label CEOs who are not just running businesses but nurturing the soundtrack of a generation.

Michael Collins Ajereh (Don Jazzy) – CEO, Mavin Records

Michael Collins Ajereh, better known as Don Jazzy, is synonymous with the rise of Nigeria’s pop music. Starting his career in the UK, Don Jazzy returned to Nigeria to set up Mo’ Hits Records and later Mavin Records in 2012. 

Under his guidance, Mavin has been a launchpad for several generations of artists. His international stint includes working with Kanye West’s GOOD Music, which has only refined his production expertise. Don Jazzy’s influence extends beyond music, shaping the entire entertainment landscape.

Godwin Tom – Managing Director, Sony Music West Africa

Godwin Tom took over as Managing Director of Sony Music West Africa in 2022, bringing over two decades of industry experience. A former talent manager for stars like Wizkid and Davido, Godwin has a knack for spotting and nurturing talent. His leadership at Sony not only focuses on artist development but also aims to enhance the infrastructure supporting African artists, thereby broadening their global reach.

Abuchi Peter – CEO, Chocolate City

Since stepping up as CEO in 2021, Abuchi Peter has steered Chocolate City to new heights. Known for its deep roster that includes icons like M.I Abaga, Chocolate City has been pivotal in defining urban music in Africa. Abuchi’s background in business management and his earlier role as Vice President of the label have equipped him with insights to thrive in the competitive music industry, pushing the label forward with strategic partnerships and expansions.

David Adeleke (Davido) – CEO, DMW (Nine+ Records)

David Adeleke, popularly known as Davido, is not just an Afrobeat superstar but also a savvy business mogul. Founding DMW in 2016, he has used his platform to launch and mentor new talents like Mayorkun and Dremo. Recently, he expanded his empire by partnering with UnitedMasters to launch Nine+ Records, a label that promises to blend African talent with global music business acumen.

Olamide Adedeji – CEO, YBNL Nation

Olamide, also known as Baddo, is a trendsetter in the Nigerian music scene. His label, YBNL Nation, is a testament to his vision for street hop—a fusion of indigenous languages and contemporary beats. Since its inception, YBNL has been home to some of the biggest names in Nigerian music, including Fireboy DML and Asake. Olamide’s leadership goes beyond music production; he is a mentor to his artists, guiding them to navigate the complex music industry.

Charles Enebeli – CEO of Jonzing World

Charles Enebeli, known in the music scene as D’Prince, is a significant player in the Nigerian music industry. Launching Jonzing World in 2019, he quickly made his mark by signing the prodigious talent, Rema. Under his leadership, Jonzing World, an imprint of Mavin Records, has become synonymous with innovative Afrobeat sounds. D’Prince’s background as a celebrated artist gives him a unique perspective on artist development, making his label a nurturing ground for new talent. His strategic decisions and collaborations continue to enhance the label’s reputation in the global music market.

Sipho Dlamini – CEO of Universal Music Group Sub-Saharan Africa

Sipho Dlamini brings a wealth of experience to his role as CEO of Universal Music Group for Sub-Saharan Africa. With a career spanning continents and various roles, from promoting concerts in the UK to managing operations in Dubai, Dlamini’s diverse experiences have prepared him well for his current role. 

Since taking the helm at UMG, he has been instrumental in launching influential subsidiaries like Def Jam Africa, further expanding UMG’s footprint across the continent. His efforts have significantly contributed to the global popularity of Afrobeats, making African music more accessible worldwide.

Tunji Balogun – CEO of DEF Jam

Tunji Balogun’s tenure in the music industry has been marked by a series of successful artist signings and innovative projects. As the CEO of DEF Jam, he continues to influence the music scene profoundly. His recent return to Universal Music Group signals a continued commitment to nurturing and promoting top talent. 

Balogun’s knack for recognizing potential in artists and guiding them to international acclaim has reinforced DEF Jam’s status as a powerhouse in the music industry. 

Valentine ‘Valo’ Ngaji – CEO of KeyQaad

Valentine ‘Valo’ Ngaji, the dynamic CEO of KeyQaad, has quickly made a name for himself and his label in the competitive Afrobeats market. His strategic foresight in signing Omah Lay, who skyrocketed to fame under his guidance, highlights his ability to identify and support stellar talent. 

Valo’s previous experience in music programming and management across various radio stations provided him with the skills necessary to elevate KeyQaad to new heights. 

Oluwatosin Ajibade – CEO of emPawa Africa

Oluwatosin Oluwole Ajibade, popularly known as Mr. Eazi, has transcended his role as an artist to become a notable figure in the music business with his initiative, emPawa Africa. Launched to support emerging artists, emPawa provides mentorship, financial grants, and a platform to showcase their talent. Mr Eazi’s innovative approach to music and business has not only fostered a new generation of artists but also propelled Afrobeats onto the global stage. His work through emPawa underscores his commitment to empowering artists and reshaping the music industry landscape.