Why Imisi Won Over BBNaija S10 Viewers

Imisioluwa Opeyemi Ayanwale, “Imisi” to fans, didn’t just lift the Season 10 trophy; she won people over with a mix of quick wit, honesty, and grit. 

Week after week, viewers connected with a 23-year-old who felt like a friend on their screen: playful when the house was tense, grounded when the game went wild, and brave enough to share difficult parts of her story.

Comedy that cut through the tension

House fights, tight tasks, and nomination nerves are standard on BBNaija. Imisi’s response was usually a joke, a one-liner, or a silly skit that broke the ice. Her timing turned heavy moments light and kept the house watchable, and that easy humour became part of her identity with the audience.

Unfiltered and relatable

While some contestants leaned into strategy and image, Imisi leaned into self. She spoke the way she does at home, carried herself like someone you might meet in your estate, and never tried to polish every rough edge. That “what you see is what you get” energy made people feel safe rooting for her.

Heart on her sleeve

Imisi did not hide when conversations got personal. She opened up about painful experiences, including past abuse, and handled those disclosures with courage and composure. That vulnerability created a deeper bond with viewers who saw beyond the highlights and hashtags to the human being.

Friendships that felt genuine

Her bond with Kola,“my brother,” as she called him, gave the season warmth and comic relief. Their small jokes, pep talks, and quiet support made for some of the show’s softest scenes and reminded fans that loyalty can thrive even in a competitive house.

Culture, language, and pride

From Oyo roots to everyday Yoruba expressions, Imisi wore her background with pride. Even when English-only moments were expected, she slipped into her mother tongue as many Nigerians do in real life. Instead of putting people off, it made her feel even more familiar and close.

Style that sparked conversation

Wigs, bold makeup, unexpected fits,Imisi dressed like herself. Some looks trended, some divided opinion, but none were boring. She proved that personal style does not have to please everyone to be memorable.

When it mattered, she delivered

Behind the playful talk was a sharp competitor. During tasks and wagers, she showed clarity, structure, and presence, often surprising those who only saw the jokes. That switch from playful to professional revealed a thoughtful, adaptable player.

Calm under fire

BBNaija houses test tempers. In spats with Faith, Kaybobo, Rooboy, and Thelma, Imisi picked her battles, stayed measured, and kept her dignity. It was a lesson in choosing composure over chaos.

Eyes on life after the show

Imisi made it clear she is not stopping at reality TV. From Nollywood ambitions to fashion ideas, she teased plans that fit her personality and skill set. Her acting in-house performances suggested there is real talent to develop.

Small quirks that made her “her”

Fans loved the running joke about pepper. If the house food was not spicy enough, she moved differently, another everyday touch that turned into a meme.

She also kept firm personal boundaries around romance, earning quiet respect for knowing her lines and sticking to them.

The verdict

Put it together and you see why Imisi rose above the noise: funny without forcing it, honest without oversharing, steady when provoked, and capable when the game got serious.

BBNaija crowns many entertainers, but it only occasionally finds someone who feels this real. That is why the votes went her way, and why her story will outlive the season.