Winner: Creative Agency of the Year MOI Awards 2025 – Insight Publicis

MOI Awards recognised Insight Publicis for its long-standing role in defining what modern Nigerian advertising looks and feels like, as well as its continued relevance in a new digital-first era. 

The agency has been behind some of the country’s most memorable campaigns, helping local and international brands connect with audiences in ways that feel current, culturally smart and emotionally real.

Beyond the work that goes on screen and on billboards, Insight Publicis has also acted as a training ground for generations of strategists, creatives and marketers. Many of the talents now leading other agencies and brand teams across Africa passed through its doors.

By naming Insight Publicis as Creative Agency of the Year, MOI Awards is recognising both history and momentum: decades of storytelling that shaped consumer culture, and a present-day commitment to fresh ideas, younger voices and brave creative decisions. It is a reminder that in the business of ideas, staying power comes from constant reinvention, not resting on old glory.