The most liked Instagram post ever is a gallery of Lionel Messi celebrating Argentina’s World Cup victory.
More than 61 million people liked the football player’s collection of images after he helped his country win the World Cup for the first time in 36 years.
In the World Cup final played in Qatar on Sunday, Argentina overcame France on penalties.
The previous Instagram record-holder, a plain image of an egg, received over some million fewer likes than Messi’s post.
An egg previously held the title of most popular.
People were encouraged to interact with the image in the hope of unseating the current record holder, Kylie Jenner, when it initially surfaced, giving the impression that it was some sort of protest vote against celebrity.
The famous beautician previously held the record with her image from 2018 announcing the birth of her daughter Stormi, which has since racked up 18 million likes.
Messi also reached this milestone, but Jenner was the first female to do it on the social media platform with 300 million followers.
Who is behind the egg account?
Many rumours circulated over the owner of the @world record egg Instagram account and how it was able to fast garner so many likes.
Some suspected it was a marketing gimmick from a big business that had bought followers, but British advertising executive Chris Godfrey later stated he and two colleagues had designed it with the express intention of gaining the most likes.
While the egg did surpass Kendall Jenner’s record, which stood at 56 million likes as of this writing, it was finally surpassed by Lionel Messi, a rival who holds a number of world records in his own right.
Guinness World Records published a list of records broken by the winner following the World Cup final, stating that Messi had eclipsed Germany’s Lothar Matthäus for the record of most World Cup appearances with 26 matches played, as well as four other records:
- 11 – most World Cup Man of the Match awards
- 19 – most World Cup appearances as captain
- 5 – most appearances in World Cup tournaments by a male player
- First person to assist (a goal) at five different World Cups
Messi has another record to add to his collection after the popularity of his most recent Instagram slideshow.
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