David Adedeji Adeleke, popularly known as Davido, is not just a Nigerian music superstar but also a shrewd businessman. From his early days in the music scene, Davido understood the importance of diversifying his income streams and has since ventured into a variety of businesses. Beyond music, the Omo Baba Olowo crooner has delved into fashion, real estate, and even the bustling nightlife industry.
These ventures not only amplify his influence in the entertainment world but also showcase his entrepreneurial spirit. As fans groove to his tunes, they also get a glimpse of a musician who thinks beyond the stage, constantly finding ways to expand his empire. Let’s dive into some of his business ventures.
DMW (Davido Music Worldwide)
Davido Music Worldwide (DMW) stands as a testament to Davido’s influence in the African music scene. Established in 2016 after his departure from HKN Music due to internal disagreements, DMW quickly rose to prominence, signing notable artists like Mayorkun, Dremo, Yonda, and Peruzzi. Over the years, its roster expanded with the inclusion of talents like Lola Rae, Lil Frosh, Idowest, and the label’s first female artist, Liya.
Producers like Fresh VDM and Speroach Beatz have further solidified its reputation for hit songs. While some artists have come and gone, Davido’s vision for DMW remains clear: to dominate the Afrobeats landscape and nurture the next generation of music talents.
OBO Clothing Line
Davido, also known as Omo Baba Olowo (O.B.O), many businesses including the fashion world with the launch of his clothing line named O.B.O. While the introduction of this line faced some critique, notably for the use of white models during its unveiling, it underscores Davido’s entrepreneurial spirit and drives to diversify his brand. Interested fashion enthusiasts and fans can explore and purchase his designs on hkngangwears.com, a testament to his ever-growing influence beyond just the music industry.
Davido’s entrepreneurial journey continues beyond music and fashion, as he taps into the exhilarating world of motorsports. Announcing this venture in an Instagram post on October 15, 2018, the multi-award-winning artist showcased a stunning racing car, further highlighting his business expansion. Despite being one of Africa’s top-earning musicians, Davido is not resting on his laurels.
For those unfamiliar, motorsports encompass events mainly centered on motorized vehicles, be it for racing or other competitions. With this move, Davido further cements his status as a multifaceted entertainer and entrepreneur, keen on exploring diverse avenues of business.
Davido, the celebrated music artist, has expanded his horizons by joining the family’s lucrative business, Pacific Holdings Limited. The company’s official website now lists “Davido Adeleke” as a member of its board of directors, alongside his father and brother, Wale. Pacific Holdings, based in Lagos, Nigeria, is a diverse conglomerate overseeing six main subsidiaries, including ventures in drilling, farming, warehousing, ventures, freight, and gas. With this move, Davido showcases his versatility, balancing a successful music career while stepping into the realm of corporate leadership in one of Nigeria’s prominent businesses.
Partnership with Batsika fintech company
One of the businesses in Davido’s portfolio is the partnership with Bitsika, an all-in-one financial app. Announcing the collaboration on Twitter, he expressed his enthusiasm for the solution, which aims to streamline transfers and payments in Africa. Bitsika, available on both Google Play and the Apple App Store, offers users a digital wallet supporting multiple currencies. It introduces social payments through unique usernames or QR codes.
Furthermore, users can generate virtual VISA cards for online shopping and manage Bitcoin transactions, converting them to local currencies. Davido’s partnership signifies his commitment to addressing financial challenges in Africa through innovative solutions.
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