5 Nigerian Fashion and Beauty Entrepreneurs You Should Know

It is no doubt that Nigeria’s fashion and beauty industries have experienced an incredible transformation over the years. What was once a growing sector is now a vibrant powerhouse that is making waves across Africa and beyond. 

This shift is largely driven by a group of bold entrepreneurs who are redefining the narrative around African style, beauty, and innovation.

These visionaries are not just creating products; they’re reshaping global perceptions of what African fashion and beauty can look like. From luxury fashion to inclusive beauty, Nigerian entrepreneurs are bridging the gap between tradition and modernity, while putting African craftsmanship on the world map. Here are some Nigerian fashion and beauty entrepreneurs you should know.

Shola Amusan – Redefining Beauty for African Skin

https://www.instagram.com/nubianskin

The beauty industry has long struggled with inclusivity, especially when it comes to products that cater to African skin tones. But Shola Amusan, founder of Nubian Skin, has changed the game. 

Shola’s brand focuses on providing cosmetics and skincare products specifically designed for people of African descent, offering a diverse range of shades that reflect the richness of African complexions.

While the beauty industry was dominated by imported brands that didn’t meet the needs of African women, Shola took it upon herself to fill this void. Nubian Skin was created not just as a beauty brand but as a movement to make African women feel seen, heard, and valued in the global beauty space.

From skincare to makeup, Nubian Skin’s inclusive approach has set a new standard for beauty brands worldwide. Shola’s success also highlights the importance of African entrepreneurship in driving change and challenging the status quo in beauty.

Lisa Folawiyo – Elevating African Luxury Fashion

https://www.instagram.com/lisafolawiyo_studio

Lisa Folawiyo is a name that resonates deeply in the world of African fashion. As the founder of Jewel by Lisa, she’s a pioneer in blending traditional African fabrics, particularly Ankara, with luxury fashion. 

Her intricate designs, which are renowned for their modern cuts and vibrant beadwork, have made a mark internationally, with her pieces gracing runways from Lagos to New York.

Lisa’s journey into high-end fashion wasn’t without its challenges. Breaking into a global luxury market that was largely unfamiliar with African craftsmanship took time and determination. Yet, through her innovative designs and commitment to showcasing the beauty of African textiles.

Jewel by Lisa isn’t just about clothing, it’s proof of the potential of African fashion. Lisa’s work inspires both established and up-and-coming designers, encouraging them to explore the intersection of heritage and contemporary style.

Taofeek Abijako – The Future of Afrocentric Fashion

Taofeek Abijako, the founder of Head of State, is one of the most exciting young designers to emerge from Nigeria. His brand blends streetwear with traditional African elements, creating bold, contemporary pieces that speak to both African heritage and global fashion trends. 

Abijako’s work has gained attention from major fashion platforms like New York Fashion Week, where his collections have highlighted the beauty and strength of African culture. His designs incorporate not just style, but history—addressing complex themes of race, identity, and the African diaspora.

Running an international brand that draws inspiration from Nigerian culture while producing globally relevant designs has been a challenge for Abijako. But his ability to fuse African heritage with streetwear aesthetics has made Head of State one of the most talked-about brands in global fashion.

Kuddy Cosmetics – A Legacy of Beauty Innovation

https://www.instagram.com/kuddycosmetics

Founded in the late 1970s, Kuddy Cosmetics is one of Nigeria’s most enduring beauty brands. Over the years, it has evolved from a small cosmetics shop into a major player in the Nigerian beauty industry, offering a wide range of products that cater to both local and international consumers.

What sets Kuddy apart is its deep understanding of the African beauty market. While many beauty brands have come and gone, Kuddy’s longevity is a testament to its ability to adapt and evolve. From skincare to haircare, Kuddy Cosmetics has always focused on providing high-quality products that cater to the unique needs of African consumers.

The success of Kuddy Cosmetics is also a story of resilience. The brand has weathered economic shifts, changing market dynamics, and growing competition, yet it remains a household name. Its ability to stay relevant for decades shows the importance of listening to your customers and evolving with the times.

Mai Atafo – A Master of Custom Menswear

Mai Atafo is a household name in Nigerian menswear, known for his sharp tailoring and impeccable style. As the founder of Atafo Official, Mai has revolutionized the way Nigerian men view fashion, especially when it comes to weddings and formal occasions. His bespoke suits, which often feature rich African fabrics, have become a staple for stylish Nigerian men looking to stand out.

What sets Mai apart is his attention to detail and commitment to quality. Atafo’s creations are not just about clothes; they represent a deeper connection to Nigerian culture and identity. From weddings to corporate events, his custom designs offer something uniquely Nigerian, yet globally stylish.

He transitioned from a career in the corporate world to fashion, learning the ropes of the industry while dealing with challenges like sourcing premium fabrics and training local artisans. However, his persistence paid off, and today, Atafo is a symbol of class, elegance, and cultural pride.