The All Progressives Congress (APC) campaign council has restructured its media directorate, placing a strict limit on the number of official spokespersons permitted to represent the party.
Under the new arrangement, the council has restricted the number of authorised individuals allowed to issue official statements or speak on behalf of the campaign to just three persons. This decision is intended to streamline the party’s communication strategy and ensure a unified narrative as the political cycle progresses.
In a directive aimed at maintaining order, the council has also advised radio and television stations to take note of these changes. Broadcasters have been urged to ensure full compliance with the revised communication structure to avoid the dissemination of unauthorised or conflicting information.
Enforcement of new communication protocols
The restructuring of the media directorate marks a move towards tighter centralised control over the party’s public image. By limiting the pool of authorised voices, the campaign council aims to mitigate the risk of contradictory statements that frequently arise in large political organisations when multiple members speak on sensitive issues.
For journalists and media houses, the new directive provides a clear boundary for official inquiries. Newsrooms are expected to direct all requests for comment, rebuttals, or official positions strictly to the three designated spokespersons. This measure is designed to prevent the spread of misinformation and to ensure that the party’s official stance is clearly communicated through a singular, controlled channel.
In the context of Nigerian political campaigns, where media engagement is often high-intensity and subject to rapid developments, such a move is often seen as a strategy to manage internal discipline. Previously, various party members and stakeholders have occasionally made independent pronouncements that required subsequent clarification or correction by the central leadership.
The instruction to radio and television stations highlights the council’s intention to enforce this hierarchy through the primary gatekeepers of political information. Media organisations that fail to adhere to the revised structure may find themselves dealing with unverified claims that do not carry the weight of the official campaign stance.
While the council has not publicly listed the identities of the three newly designated spokespersons in the initial announcement, the instruction to the media suggests that the implementation of this new hierarchy is immediate. Media organisations are currently reviewing the communication protocols to align with the council’s updated directives.
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