Insight & Analysis

Nigeria is Africa’s largest economy by GDP, yet its consumer credit penetration is less than 3% of GDP. By comparison, countries like South Africa have a 40% credit penetration.  Nigeria’s credit card penetration is expected to fall to just 1.63% by 2029. This represents a massive opportunity for the banking…

Walk into any working factory, and you can feel the power in the air. But that electricity doesn’t just show up ready to go. It has to be carefully tailored, starting with one simple question: what do the machines need? The answer is your blueprint. Every choice in building the…

On Boxing Day, Nigerians woke up to headlines we are more used to seeing in the Middle East: an American strike, a missile-launch clip, and a wave of questions about what exactly happened on Nigerian soil.  President Donald Trump first announced it, braggadociously as usual, and conveniently failed to mention…

Dentsu, an integrated growth and transformation partner to the world’s leading organisations, has released its 16th annual Media Trends report, “Human Truths in the Algorithmic Era,” offering a global outlook on how brands can grow in an increasingly automated, AI-driven media environment. For Africa and the Nigerian market specifically, the report’s findings…

In a small sports bar in Ojodu, Lagos, a group of young men huddle around a screen, not to watch the match, but to refresh their Bet9ja slips. One of them stares blankly at his phone. He just lost ₦20,000, money meant for his sister’s school fees. His story isn’t…