Chakib Alj’s Cap Holding has completed the acquisition of Forafric Maroc, a move that cements the group’s position as the largest milling entity in Morocco.
Expansion into flour and pasta markets
The takeover allows Cap Holding to integrate two of the country’s well-known brands, Tria and Maymouna, into its operations. By bringing these flour and pasta brands under its umbrella, the group significantly expands its footprint in the Moroccan food production sector.
Strengthening market leadership
With the conclusion of this deal, Cap Holding now operates as the dominant force in Morocco’s milling industry. The acquisition of Forafric Maroc represents a strategic consolidation of resources and brands, allowing the tycoon to leverage existing distribution networks and brand loyalty associated with Tria and Maymouna.
This development marks a major expansion for Alj, who has consistently grown his business interests through targeted acquisitions in essential consumer goods.
Industry implications
The control of Forafric Maroc means Cap Holding now manages a larger share of the national supply chain for staple foods. This increased capacity for milling and production is expected to give the group significant leverage in both the domestic Moroccan market and potential regional expansions.
The completion of the takeover establishes a new scale of operations for the group, positioning it as the primary player in the production of flour and pasta within the kingdom.
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