Japa: 5 Nigerian Foods You Can Export to the US, UK, Canada

As more Nigerians move abroad, driven by the popular “japa” trend in search of better opportunities, there still exists a deep connection to home. The United States, the United Kingdom, and Canada are some of the most popular destinations for those seeking a new life. Yet, even while embracing a new culture, many Nigerians abroad miss the comforting tastes of home.

One way to bridge this gap is by providing access to familiar Nigerian foods, both for those who crave them and for international food lovers curious to try something new. Nigerian foods are known for their rich flavors, culture, and unique ingredients. 

The growing demand for these foods in places like the US, UK, and Canada presents an excellent opportunity for exporting. Here are some popular Nigerian foods you can export to meet this demand.

Ground Egusi (Melon Seeds)

Egusi, made from ground melon seeds, is essential in Nigerian cuisine, especially for preparing thick, flavorful soups. Known for its high protein content and nutty flavor, it is a staple ingredient in many homes and is gaining popularity beyond the African food markets.

To export egusi successfully, package it in small, easy-to-store quantities that help maintain its freshness. This convenience will make it more attractive to customers in Western countries. 

Additionally, the rising popularity of African foods means that egusi could become a favorite among diverse groups of food lovers in the US, UK, and Canada.

Yam Flour (Elubo or Amala)

Yam flour, also known as elubo, is a staple ingredient in Nigerian cuisine. It is made from dried and ground yams and is often used to make amala, a beloved Nigerian dish that is typically served with soups.

Yam flour is lightweight, has a long shelf life, and is naturally gluten-free, making it attractive to health-conscious consumers around the world. To successfully export yam flour, ensure it is processed and packaged to meet international standards. Highlighting its gluten-free nature can also help expand its appeal to both African and non-African buyers in the US, UK, and Canada.

Palm Oil

Palm oil is a key ingredient in many West African foods. Its rich, distinctive flavor makes it irreplaceable in several traditional recipes. Beyond cooking, palm oil is also used in cosmetics and health products due to its natural properties.

When exporting palm oil, it’s important to ensure that it is certified as sustainably sourced. Consumers in the US, UK, and Canada increasingly care about the environmental and ethical impact of the products they purchase. 

Make sure to comply with international standards such as FDA regulations for the US and EU requirements for the UK. Sustainable, ethically sourced palm oil has significant market potential abroad.

Dried Hibiscus Flowers (Zobo Leaves)

Dried hibiscus flowers, known locally as zobo leaves, are used to make zobo, a refreshing drink rich in antioxidants. Zobo is similar to hibiscus tea, which is already popular in various parts of the world, making this a promising export item.

When exporting zobo leaves, emphasize their health benefits, such as their antioxidant properties, to attract health-conscious buyers. Consider labeling them as organic if possible, as this can boost their appeal in the growing health food market. Proper labeling and attractive packaging can make a big difference in standing out to potential customers abroad.

Dried Pepper (Ata Gbigbe)

Ata Gbigbe, known as Scotch bonnet pepper, is known for its intense heat and is a key ingredient in many Nigerian dishes. Dried peppers, particularly ata rodo, are in high demand because of their bold, spicy flavor, which is popular not only with Africans but also with lovers of spicy foods worldwide.

To successfully export dried peppers, package them in airtight containers to preserve freshness. It’s also a good idea to include a spice level indicator on the packaging, as this will help buyers understand the heat level of the pepper. With the rising demand for spicy foods, ata rodo has strong export potential in markets like the US, UK, and Canada.

Tips for Exporting Nigerian Foods

As you prepare to enter the export market, keep these tips in mind:

• Research Regulations: Every country has different regulations. For example, the US has FDA requirements, while Canada follows CFIA standards. Make sure your products meet the specific legal requirements of the country you’re exporting to.

• Highlight Health Benefits: Many consumers are drawn to traditional, authentic foods that offer health benefits. Emphasize the nutritional value and rich history of Nigerian ingredients to make your products stand out in the market.
• Focus on Sustainability: More consumers, especially in Western markets, care about sustainability. By ethically sourcing your ingredients and highlighting this on your packaging, you can attract eco-conscious buyers.