How to Define the Single Biggest Value You Provide for Your Customers
The biggest mistake brands make when defining what exactly their customers want is that they don’t narrow it down to a single idea. Donald Miller highlights in Building a StoryBrand that business leaders often want to mention all the services they offer from the get-go. They want the customer to see all the value they are offering at once. While this might seem like the logical thing to do, it can be very harmful to your branding and overall business.