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Tag: Digital Marketing

digital marketing
December 21, 2021
Startup

How can African Startups be Better at Digital Marketing?

The partnership will see experts provide African startups with cutting edge insights and technological support around digital marketing...

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June 21, 2021
Insight & Analysis

Steve Job’s Storytelling Technique that Made Apple a Success

When Steve Jobs first launched Lisa, an Apple desktop computer in 1993, the product failed as soon as it hit the market. Jobs was let go from the company and

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June 1, 2021
Insight & Analysis

Taking the Adaptive Approach to Customer Experience

As more brands continue to emerge in Africa, the competition for customer attention and loyally is getting tougher. In the face of the scramble to get ahead with marketing and

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May 20, 2021
Insight & Analysis

The 4 Biggest Misconceptions about Social Media Marketing

Here some of the biggest social media marketing misconceptions, that probably has you spending lots of time and resource with little or no results for your business. 

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May 18, 2021
Insight & Analysis

Traditional Marketing in 2021: is it Worth the Stress?

With increased effort in digital marketing a somewhat neglect of what used to be, one can only ask the question; is traditional marketing is dead?

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