How can African Startups be Better at Digital Marketing?
The partnership will see experts provide African startups with cutting edge insights and technological support around digital marketing…
Tag: Digital Marketing
Steve Job’s Storytelling Technique that Made Apple a Success
When Steve Jobs first launched Lisa, an Apple desktop computer in 1993, the product failed as soon as it hit the market. Jobs was let go from the company and he went on to co-found Pixar. Working with professional storytellers at Pixar made him realise just how powerful effective storytelling can be.
Taking the Adaptive Approach to Customer Experience
As more brands continue to emerge in Africa, the competition for customer attention and loyally is getting tougher. In the face of the scramble to get ahead with marketing and sales, the puzzle remains how to best engage with customers.
The 4 Biggest Misconceptions about Social Media Marketing
Here some of the biggest social media marketing misconceptions, that probably has you spending lots of time and resource with little or no results for your business.
Traditional Marketing in 2021: is it Worth the Stress?
With increased effort in digital marketing a somewhat neglect of what used to be, one can only ask the question; is traditional marketing is dead?