Tiwa Savage’s businesses have not only solidified her reputation as the Afro-beat queen but have also showcased her entrepreneurial prowess.
From the early rhythms of her career that resonated deeply within the Afro-beat genre to her show-stopping performance at King Charles’ Coronation, her journey has been nothing short of inspirational.
However, beyond her captivating tunes and mesmerizing stage presence, Tiwa Savage has channelled her entrepreneurial spirit into various ventures. Here’s a closer look at her forays into the business world.
323 Entertainment record label
Savage established the 323 Entertainment record label with her former manager and husband Tunji “Tee Billz” Balogun.
Through this label, Tiwa has not only promoted her own music but has also provided a platform for budding artists to showcase their talent. Some of the artists signed to this record label include Indomie Crooner, CDQ and Tosin Robeck.
Teebillz and his estranged ex-wife, Tiwa Savage, walked down the aisle on November 23, 2013. They welcomed a son named Jamal, in 2015, but decided to go their separate ways in 2018 following allegations of infidelity and drug addiction by both parties.
The Queen of Afrobeat Tiwa Savage also unveiled her signature lippy to an excited audience of professional makeup artists, beauty bloggers, content creators and a robust list of top print and electronic media news handlers in September 2022.
Speaking about the product, Tiwa wrote, “I have been working on this for about two years and am excited to share my latest venture with my fans.”
Tiwa added, “Africans consume so much in makeup but are not recognized. So this collaboration is long overdue. I chose this shade because I wanted something that is strong, bold, and beautiful and represents women of my complexion because it’s difficult for ladies of my complexion to find a suitable red. You can gloss it up when you want to feel like a “MAC gyal” but even though it’s matte, it’s not your typical dry matte.”
She is the first African to have a MAC make-up product.
Aside from her businesses, Savage launched the We Are Tired Foundation in July 2020.
The initiative aimed at providing legal support and representation to victims of sexual assault in Nigeria.
The foundation began as a hashtag used to express her dissatisfaction with authorities regarding rape negligence.
Her philanthropy also focuses on youth engagement organisations and breast cancer screening programmes in Nigeria.
Reports say she has been focused on progressing the development of a Music School that has a holistic offering, from music therapy to sound production, in order to give young people clearer paths into the burgeoning music industry in Africa.
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