What the Coca-Cola Logo Says About Creating a Unique Brand
Designed by Frank Mason Robinson in 1885, the logo is an embodiment of factors you must considering when you want to create a unique brand.
Author: Simeon Onoja
Kenyan CEOs List costly Raw Materials, Fuel as current Impediments to Doing Business
The survey report, a copy of which was obtained by Business Elites Africa, explained that Kenya’s apex bank interviewed CEOs across 11 sectors of the country’s economy.
Shocking vs Surprising Ads: Which is Better?
One great way to get people to engage with your ad is to instil the element of surprise or like we’ve seen in some advertisements, shock. We live in a fast-paced world where people easily get bored with the content, and ads like any other form of media messaging are continuously innovating to keep viewers engaged. While surprising or shocking ads can both attract the attention of the viewer, they do not achieve the same end result.
What’s Brand Pulsing & How Can it Make Your Ads Go Viral?
Leveraging infrared eye-tracking technology, Harvard Business School professor, Thales Teixeira and his colleagues consistently discovered that that people don’t like to feel that they’re being persuaded
Zido Freight CEO, Samuel Akinniyi Ajiboyede, on the 3 Mistakes he Made when he Started his first Business
A lot of blogs and online media are rife with suggestions on what to do when starting a business, and the likes. While I cannot refute the facts they present in their write-ups, I always think that experience is a better teacher.