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If you are not maximizing the reach of social media platforms to quadruple sales for your business, you’re leaving a lot of money on the table. Frankly, any business still underplaying the power of social media selling in 2021 is already decades behind. So, let’s bring you up to speed.…

As much as real estate investment and acquisitions are highly profitable, they can also be tricky and complicated, especially in Nigeria. This is why many have been victims of fraud. Having the right information is everything in business and knowing how and where to apply the information is even smarter.…

Ronald Nzimora,  a thoroughbred Nigerian entrepreneur and digital marketing genius, who dropped out of the University at a time good degrees were almost any young man’s chance to landing opportunities in the labour market. With no backup plan or family wealth he could fall back on, Ronald faced the reality…

Keeping a daily record of financial transactions is a nightmare for small businesses. Especially because many business owners already have too much responsibility they have to shoulder. Plus, most of them can’t afford to hire a professional accountant yet. So, they do the easiest thing: ignore record-keeping or pay less…

Gbenga Eyiolawi is one of the entrepreneurs who took a real bold plunge on the opportunities provided by the Nigerian government to encourage the local production of food. He reluctantly pulled back from his real estate business to give rice farming a shot –  only to find out that it…

As a fund manager at an investment company, where he rose from an ordinary marketer to a regional manager role, Teni Adesanya had garnered the requisite training and experience that prepared him for a career in finance and investment. Relying on this track-record and the network he has built over…

Recently when we sat down with Adesimbo Ukiri, the Chief Executive Officer of Avon Healthcare Ltd, we asked her to tell us about the biggest challenges facing the HMO industry in Nigeria and the possible solutions to said challenges.

Teni Adesanya is a Nigerian serial entrepreneur who has seen the worse days in his quest for business success in a terrain like Nigeria, where the odds are stacked against you.  As the saying goes, the best person to seek advice from before embarking on a journey is someone who…

African entrepreneurs find it harder to build a successful business than their counterparts in other parts of the world, where basic amenities required of a sane society are available, policies that aid enterprise are formulated and systems that ensure checks and balances are in place. In Africa, it is the…

This may not be what you want to hear today, especially if you are one of the entrepreneurs still struggling to get their business out of the woods. It’s not the ‘don’t quit, keep pushing’ cliché motivational speakers brandish all the time. Sometimes motivation comes from speaking the hard truth,…