How to end an underperforming distribution agreement
Terminating a failing distribution partner requires clear commercial assessment, strict adherence to contractual terms, and active protection of cash flow.
Category: SME
How to Measure Whether a Business Partnership Is Paying Off
A practical guide for African SME owners on how to track margins, time-cost, and strategic metrics to evaluate whether a business partnership is profitable.
How to write a co-marketing agreement with another SME
A practical guide for African SME owners on how to draft clear co-marketing agreements that protect brand assets, divide campaign costs, and ensure legal compliance.
The Channel Conflict That Starts When You Sell Direct and Through Distributors
When an African SME begins selling directly to consumers alongside distributors, channel conflict often disrupts wholesale cash flow. Here is how to manage the transition safely.
How to Choose a Reseller Who Can Actually Move Your Product
A practical guide for African SME owners on vetting distributors, managing credit risks, and selecting resellers who can actually move products.