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Tag: Advertising

August 13, 2021
Interviews

Gil Sperling on the Biggest Challenge with South Africa’s Property Industry

Gil Sperling is the co-founder and co-CEO of Flow, a proptech company that taps into the largest social media platforms to match people with suitable properties in South Africa.

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May 31, 2021
Insight & Analysis

Shocking vs Surprising Ads: Which is Better?

One great way to get people to engage with your ad is to instil the element of surprise or like we’ve seen in some advertisements, shock. We live in a fast-paced

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April 16, 2021
Insight & Analysis

How Online Advertising is Powering African Businesses

Online advertising in Africa is shaping up to become a  billion-dollar industry. According to Statista, the value of online advertising in Nigeria will grow from $73 million dollars in 2018

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Who is an influencer marketer
January 6, 2021
Explainers

Who is an Influencer Marketer and why are Companies Using them too much?

There are several reasons why lots of companies are now using influencer marketers to advertise their products and services to their target audiences. But before we look into these reasons,

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