Gil Sperling is the co-founder and co-CEO of Flow, a proptech company that taps into the largest social media platforms to match people with suitable properties in South Africa.
One great way to get people to engage with your ad is to instil the element of surprise or like we’ve seen in some advertisements, shock. We live in a fast-paced world where people easily get bored with the content, and ads like any other form of media messaging are continuously innovating to keep viewers engaged. While surprising or shocking ads can both attract the attention of the viewer, they do not achieve the same end result.
Online advertising in Africa is shaping up to become a billion-dollar industry. According to Statista, the value of online advertising in Nigeria will grow from $73 million dollars in 2018 to $133 million dollars in 2023. The research firm also reports that online advertising in South Africa is expected to account for 25 percent of the total ad market in the country, with a value of over $580 million by 2023.
There are several reasons why lots of companies are now using influencer marketers to advertise their products and services to their target audiences. But before we look into these reasons, let’s quickly examine what influencer marketing is really all about.
