Shocking vs Surprising Ads: Which is Better?
One great way to get people to engage with your ad is to instil the element of surprise or like we’ve seen in some advertisements, shock. We live in a fast-paced
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The African Voice for Everything Business
One great way to get people to engage with your ad is to instil the element of surprise or like we’ve seen in some advertisements, shock. We live in a fast-paced
Read MoreLeveraging infrared eye-tracking technology, Harvard Business School professor, Thales Teixeira and his colleagues consistently discovered that that people don’t like to feel that they’re being persuaded
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