Steve Job’s Storytelling Technique that Made Apple a Success
When Steve Jobs first launched Lisa, an Apple desktop computer in 1993, the product failed as soon as it hit the market. Jobs was let go from the company and
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Business Elites Africa
The African Voice for Everything Business
Tag: branding
June 19, 2021
Opinions
How to Test Your Brand Logo Before Launching Your Business
When launching a business, designing a captivating logo can be a serious challenge. Here are some ways to test your brand logo before launching your business.
Read More June 16, 2021
Insight & Analysis
Why Your Business Website Could Be Doing More Harm than Good
Have you ever been on a business website for minutes and still can’t figure out what they are selling? You know a business' messaging is faulty when you need to
Read More June 3, 2021
Insight & Analysis
2 Biggest Mistakes Brands Make when they Talk about their Products or Services
Marketing expert, Donald Miller points out in his book, Building a StoryBrand, the brains of prospective customers like every other human being are built to filter out the noise and
Read More June 2, 2021
Insight & Analysis
What the Coca-Cola Logo Says About Creating a Unique Brand
Designed by Frank Mason Robinson in 1885, the logo is an embodiment of factors you must considering when you want to create a unique brand.
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