How Online Advertising is Powering African Businesses
Online advertising in Africa is shaping up to become a billion-dollar industry. According to Statista, the value of online advertising in Nigeria will grow from $73 million dollars in 2018 to $133 million dollars in 2023. The research firm also reports that online advertising in South Africa is expected to account for 25 percent of the total ad market in the country, with a value of over $580 million by 2023.