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Tag: Marketing

side gigs waste time
May 13, 2022
Financial Literacy

5 Side Gigs That are a Waste of Time

Side gigs are a terrific way to earn more income, but they are some that are simply a  waste of time. Not all side hustles are made equal, and the

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worry sales
October 18, 2021
Insight & Analysis

How to Worry Less and Make More Sales

Entrepreneurs often worry that their product or service will be rejected, thus impacting the expected amount of sales.

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pricing strategy new businesses
October 11, 2021
Profiles

The Best Pricing Strategies for New Businesses

Launching a new business in Africa comes with its challenges. A lot of factors such as cost of production, market share, brand image play a vital role in generating revenue.

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June 21, 2021
Insight & Analysis

Steve Job’s Storytelling Technique that Made Apple a Success

When Steve Jobs first launched Lisa, an Apple desktop computer in 1993, the product failed as soon as it hit the market. Jobs was let go from the company and

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April 29, 2021
News around Africa

Ogilvy & Cadbury South Africa Win at the Marketing Achievement Awards

The Little Generosity Shop marketing campaign, created by Ogilvy for Cadbury Dairy Milk South Africa, was recently awarded the Purpose-Led Marketing Award at the Marketing Achievement Awards.

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