5 Side Gigs That are a Waste of Time
Side gigs are a terrific way to earn more income, but they are some that are simply a waste of time. Not […]
Tag: Marketing
How to Worry Less and Make More Sales
Entrepreneurs often worry that their product or service will be rejected, thus impacting the expected amount of sales.
The Best Pricing Strategies for New Businesses
Launching a new business in Africa comes with its challenges. A lot of factors such as cost of production, market share, brand […]
Steve Job’s Storytelling Technique that Made Apple a Success
When Steve Jobs first launched Lisa, an Apple desktop computer in 1993, the product failed as soon as it hit the market. Jobs was let go from the company and he went on to co-found Pixar. Working with professional storytellers at Pixar made him realise just how powerful effective storytelling can be.
Ogilvy & Cadbury South Africa Win at the Marketing Achievement Awards
The Little Generosity Shop marketing campaign, created by Ogilvy for Cadbury Dairy Milk South Africa, was recently awarded the Purpose-Led Marketing Award at the Marketing Achievement Awards.