Interviews
The Brain Behind Africa’s No.1 Marketing Agency: Lanre Adisa
Lanre Adisa is the founder of Noah’s Ark, a multiple award-winning marketing communication agency that redefined how advertising is perceived in Nigeria. He and his team are the brains behind the awesome Airtel ads that could pass as comic short films and a host of other visual creatives that captivates…
Read More »You’ll Only Excel in Africa’s PR Space if You Can Adapt to Local Needs – PR Expert, Ahmed Kotb
Ahmed Kotb is an Egypt-based journalist, communications and PR professional. He has years of experience cutting across institutions and organisations. We caught up with Kotb, who provides deep insights into what it takes to excel in Africa’s public relations space. BEA: What was it like handling communications and PR for…
Read More »“Passion is 80% of the Success Game” – Temple Obike
Temple Obike has navigated a series of detours, and interestingly, the different turns, albeit unconnected, turned out to be a guiding light to the advertising career path he had always wanted. He is the founder of Brand Envoy Africa, an integrated marketing communications company based in Lagos, Nigeria. In this…
Read More »‘Even in Africa, Nigerians are Different’; Igwe Okeke on How to Sell to Nigerians
Igwe Okeke began his journey in media and marketing communication from childhood, and he intentionally toed the route that led to his career success against all odds. He is the Managing Director of Carat Nigeria, the world’s first media agency and a subsidiary of Dentsu International, one of the world’s…
Read More »The Best PR Strategies Come from Crunching Big Data – Jacques Du Bruyn, CEO – Flume Marketing
South Africa-based marketing expert Jacques Du Bruyn has leveraged years of experience in digital marketing to launch a full-service agency. His brainchild, Flume Marketing, is driving positive outcomes for leading brands on the continent. Business Elites Africa caught up with Bruyn to gain insights that’ll propel you, either a PR…
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