Why Tony Elumelu Keeps Betting on Young Africans
Business - Entrepreneur - 2 days ago

Why Tony Elumelu Keeps Betting on Young Africans

Tony Elumelu recently addressed a hall full of young Africans in Lagos, stating that the only path to sustained success is through hard work, discipline, and resilience. He told them their degrees got them in the room, but their performance and results would determine how far they would go. For a man who has spent the better part of two decades arguing that Africa’s private sector must take direct responsibility for the continent’s development, it was less a graduation speech and more a statement of institutional philosophy.

The occasion was the combined graduation ceremony for Cohorts 19 and 20 of UBA’s Graduate Management Acceleration Programme, known within the industry as GMAP. Cohort 19 comprised 306 participants from across Africa, while Cohort 20 had 414 Nigerians, bringing the total number of graduates to 720.

More than 180,000 people had applied for those spots, which is an acceptance rate of roughly 0.4 per cent. The number says as much about the scarcity of structured, formal employment in Africa as it does about the programme’s reputation.

According to the African Development Bank, between 10 and 12 million young Africans enter the job market each year, while only 3 million formal-sector jobs are created annually to absorb them. The problem is not simply a matter of volume. Between 40 and 60 per cent of firms across Africa identify skills shortages as a major obstacle to their growth, and these shortages are not always due to a lack of educated people. They are often about a fundamental mismatch between what universities produce and what employers actually need.

Why Tony Elumelu Keeps Betting on Young Africans
Tony Elumelu, flanked by the UBA Group MD, Oliver Alawuba, the Senior HR Director, Modupe Akindele; and some of the GMAP graduates.

Only 18 per cent of African university career services currently support practical career development or entrepreneurship mentoring, which means graduates frequently arrive at the workplace theoretically capable but operationally underprepared.

UBA’s response to these challenges has been consistent and cumulative. Rather than hiring people who already fit a role, the bank selects for potential and shapes candidates through months of intensive classroom instruction, mentorship, and supervised on-the-job learning before formally absorbing them into the workforce. The training prepares participants for specific roles within the institution. Those who cannot keep pace do not graduate. That built-in attrition is a feature, not a flaw – it is how the programme maintains the standard that makes its alumni worth hiring in the first place.

Since its inception, GMAP has trained and empowered more than 5,000 graduates across the continent. That kind of internal pipeline is not an act of generosity for an institution that operates in 20 African countries, has additional offices in London, Paris, New York, and Dubai, and serves over 45 million customers globally with 25,000 employees group-wide. It is a strategic necessity. Poaching trained talent from competitors becomes expensive and unpredictable at the scale UBA operates. Growing talent from within is a more reliable bet.

The gender composition of the April 2026 cohort attracted notice within the industry. Of the 720 trainees, 435 were women, accounting for over 60 per cent of the intake. In a sector where men have historically dominated senior leadership across Africa, that intake figure is meaningful. The more consequential data point will come a decade from now, when the composition of the bank’s branch managers, country heads, and executive committees either reflects or contradicts what the intake numbers currently suggest.

The cohort also drew from across the continent. Graduates came from nine African countries, including Sierra Leone, Uganda, Tanzania, and Côte d’Ivoire. A workforce trained within a single corporate culture yet already conversant with diverse regulatory environments, languages, and market conditions is a genuine competitive asset for a pan-African institution.

Tony Elumelu’s own trajectory gives some texture to the emphasis he places on discipline and execution over credentials. He was part of the team that transformed Standard Trust Bank and later helped build UBA into one of the continent’s most recognised financial brands. His message to the April 2026 cohort was squarely about discipline, performance, and courage to execute resiliently.

“The executives and me you see here were once like you. No one handed us leadership. We earned it through discipline, competence, character, and relentless execution,” Elumelu said.

Tony Elumelu’s own trajectory helps explain why he often emphasises hard work in conversations about career growth. He was part of the team that turned Standard Trust Bank into a serious force in Nigerian banking and later helped build UBA into one of the continent’s most recognised financial brands. That experience appears to have shaped his practical view on talent acquisition, which is that institutions should train capable people early, reward performance, and build leadership from within, rather than rely solely on finished hires from the market.

That thinking aligns with a much larger African reality. By 2050, one in every three young people on earth will be of African origin. The World Bank estimates that Sub-Saharan Africa will need to create 25 million new jobs each year over the next quarter-century to match labour force growth. No single corporate training programme can absorb pressure on that scale. What programmes like GMAP can do is offer a workable model in which large institutions treat talent development as a core business function, not a side initiative, and in which the formal economy helps shape the people it needs rather than waiting for education systems to deliver them ready-made.

The World Economic Forum’s Future of Jobs Report 2025 found that 64 per cent of companies surveyed in Sub-Saharan Africa expect greater talent availability over the next five years, compared to just 29 per cent globally. Whether that optimism converts into reality will depend on whether corporations treat it as an opportunity to recruit from a deeper pool or as an obligation to deepen it. The distinction matters enormously for the millions of young Africans currently on the wrong side of that 0.4 per cent acceptance rate.

Tony Elumelu has been consistent about where he stands. The 2026 GMAP cohort is the latest in a series that has now run without interruption since the programme’s inception.

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