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Entrepreneurs - June 2, 2022

5 Ways Nigerians Can Make Money from eCommerce

One of the most appealing aspects of the internet is how simple it is to establish a business. You can always make money with eCommerce as long as you have an online connection, no matter where you are.

As such, the industry in Nigeria has experienced tremendous growth and continues to brim with possibilities.

In 2021, Nigeria had the 33rd largest eCommerce market with a revenue of $7 billion. This, in turn, contributed 29% to the global growth rate. In 2022, the eCommerce industry is to generate $8.52 billion in revenue.

If you also want to tap into the online business and make money from eCommerce, here are some things you can do.


In Nigeria, blogging is one of the most popular ways to earn money online. It’s all about knowledge exchange. So, pick a niche you know you are an expert in. 

However, don’t just write blogs for the pleasure of writing them; instead, write blogs that can generate traffic.

To generate the needed traction organically, focus on your target demographic. This way, you will be able to monopolise search engines and generate more money. Once achieved, you may start making money via Google AdSense, affiliate marketing, etc.

One of the benefits of blogging is it can be a money minting machine if done correctly. Money will always come into your AdSense account even while asleep.

Patronise e-Commerce sites

For any business owner, diversification is an excellent approach to increasing sales. List your product or service on all e-commerce sites to make the most out of your business.

You can leverage E-commerce platforms like Jumia, Konga, and PayPorte. Listing your business on these platforms is for free.

These platforms give your business visibility to large online customers making it more effortless and faster to make money online.


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Leverage Mobile shopping

This is also known as mobile commerce. It is done through mobile-optimised websites, shopping applications and social media platforms. In 2021, mobile shopping accounted for 65% of all online buying in Nigeria. 

From the data, improving your website for mobile shopping can help you improve your income. Users that have a smooth experience on your website are more likely to become repeat buyers.

Employ shopping Ads

As an eCommerce business, getting revenue from the onset is critical to your long-term success. Therefore, setting up advertisements that target your customers from the start is one of the best strategies to employ.

This is done through Google shopping advertisements. This will display your product if its description matches the demands of a buyer searching for items on Google.

Automate your processes

Apart from boosting your eCommerce business, it eases business growth and expansion. Although it takes effort to set up systems, it is worth it.

Therefore, the most effective technique is to automate everything. You can automate the Email follow-ups depending on client behaviour and profiles.

The more you automate, the more you can get more work done and have free time to focus on other things.

You can use a landing page builder tool to automate your process. This enables you to develop new storefronts, increase your market, and automate the page creation process.


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