Chinese manufacturer Guizhou Tyre has completed the domestic approvals for a $298.7 million tyre factory in Morocco, moving the project closer to construction.
Guizhou Tyre’s wholly owned investment unit received an overseas investment certificate from the Guizhou Provincial Department of Commerce on August 11. The company also completed approvals from other Chinese authorities.
Guizhou Tyre will now seek approval for the factory site and set up its Moroccan subsidiary before construction begins.
The company plans to build the plant at Mohammed VI Tanger Tech City, near Tangier. The factory will produce up to six million passenger-vehicle radial tyres each year.
Guizhou Tyre expects construction to take about two years. Its feasibility study projects average annual sales of roughly $182.5 million and pre-tax profit of about $40.9 million once the plant reaches normal operations. Those figures remain company projections, not guaranteed results.
The Moroccan factory will become Guizhou Tyre’s second manufacturing base outside China. The company already runs a production facility in Vietnam.Morocco has attracted a growing number of Chinese manufacturers. This is especially true across the automotive, battery and electric-vehicle supply chains.
Renault and Stellantis already run large vehicle plants in the country. Morocco also gives manufacturers access to the Tanger Med port and industrial zones connected to European and other international markets.Those advantages have helped Morocco build one of Africa’s strongest automotive manufacturing clusters. As a result, Chinese companies keep adding investments around it.
Gotion High-Tech is developing an electric-vehicle battery gigafactory in Morocco. The African Development Bank approved a €100 million loan for the project in July. Gotion plans an initial investment of about $1.3 billion in the first phase
Also Read: Shoprite Built Sixty60 Into a $1.6bn Digital Commerce Engine
Chinese tyre manufacturer Shandong Yongsheng Rubber is also developing a much larger tyre plant in Morocco. Morocco World News puts that investment at about $670 million.In 2025, Tanger Tech City attracted 11 new industrial projects worth about $1.22 billion, according to figures Morocco World News cited. Those projects targeted 3,882 jobs.
Chinese companies have invested in battery materials, renewable energy and electric-vehicle components. They are building these production bases closer to European customers. Morocco joined China’s Belt and Road Initiative in 2017.
Morocco offers these companies more than lower production costs. Its location gives manufacturers a shorter route to European markets. Meanwhile, its trade agreements and port infrastructure support exports.
For Morocco, the investments deepen its shift from vehicle assembly toward a broader automotive supply chain. That chain now includes batteries, components and tyres.
Guizhou Tyre hasn’t started construction yet. The company must still secure local site approval and set up its Moroccan subsidiary. Its latest approvals clear the Chinese regulatory hurdles and move the proposed Guizhou Tyre Morocco factory to its next stage.
